Sepia-toned palm trees leaning over a breaking wave.
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Content · Imagery · 2025

Salty Mermaid

A sustainable swimwear label with a bold, sun-soaked point of view.

Case Study

Salty Mermaid

A sustainable swimwear label with a bold, sun-soaked point of view.

Salty Mermaid makes sustainable, bold-print swimwear for women and men. Resort-ready pieces made to be worn from the sand to the bar, and everywhere the sun goes.

Services

  1. 01

    Content Creation

    Video and stills built to fill the feed and carry a drop.
  2. 02

    Imagery

    Flat lays and bikini shoots shot for a premium, sun-soaked feel.
  3. 03

    Graphics

    Social-ready graphics that hold the brand’s color and point at product.

Before

Good product, ready for more.

  • Some content, not enough of it
  • One-off shoots, no real library
  • Not enough made for the feed
  • Room for a bigger campaign look
  • Ready to level up the imagery

After

A content library, made to post and sell.

  • Bikini and on-model shoots
  • Flat lays with a premium feel
  • Short-form video for the feed
  • Social-ready graphics
  • A library ready to launch behind

Imagery

Campaign shoots.

Salty Mermaid content grid — nine on-model bikini shots on the beach
Salty Mermaid flat-lay grid — nine suits styled with hats and jewelry
Salty Mermaid content grid — nine on-model shots in prints and neutrals
Salty Mermaid flat-lay grid — suits by the pool and on the sand
Salty Mermaid content grid — nine on-model beach and poolside shots
Salty Mermaid flat-lay grid — bright prints styled on the shore
Salty Mermaid content grid — nine on-model shots in the collection
  • Salty Mermaid content grid — nine on-model bikini shots on the beach
  • Salty Mermaid flat-lay grid — nine suits styled with hats and jewelry
  • Salty Mermaid content grid — nine on-model shots in prints and neutrals
  • Salty Mermaid flat-lay grid — suits by the pool and on the sand
  • Salty Mermaid content grid — nine on-model beach and poolside shots
  • Salty Mermaid flat-lay grid — bright prints styled on the shore
  • Salty Mermaid content grid — nine on-model shots in the collection

Content

The Reels.

The Result

A season of content, shot and ready to post.

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