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Service 03

Brand &
Identity

Logo design, guidelines, colour and typography, positioning, and full visual identity rollout, built as one system rather than a folder of files.

Latest identity Atelier Pilates

What’s included

04 deliverables

01

Logo & visual identity

Primary mark, secondary lockups, monogram, and favicon, drawn for every place the brand appears.

02

Colour & typography

A defined palette with usage rules and a type system that holds from headline to fine print.

03

Brand guidelines

A living document your team can hand to any designer, printer, or agency without losing the thread.

04

Positioning & rollout

Voice, messaging, and applied templates so the identity ships across every touchpoint on day one.

Art direction

The shoot

Instructor portrait in the Atelier studio, warm tonal light
Legs in a held reformer pose, low warm light
The Atelier reformer room, quiet and architectural
Atelier still life: grip socks and branded goods

Packages

Identity

Logo, palette, typography, and core brand system.

Pricing on inquiry

Brand System

Full visual identity with guidelines and rollout.

Pricing on inquiry

Brand + Site

Want both? Add a custom website for the complete brand and digital build.

Pricing on inquiry

Selected work

Brands we’ve built.

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