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Brand · Content · Social · 2026

Nikki Joon Wellness

A health and wellness coach helping people build habits that actually hold.

Case Study

Nikki Joon Wellness

Health coaching built on habits that hold.

Nikki Joon is a health and wellness coach helping people build habits that actually hold. Personal, practice-led, and rooted in the everyday work of feeling better. We came in to sharpen a brand that already had a voice and give it a look worth following.

Services

  1. 01

    Brand & Identity

    Refined the look and made it feel like her.
  2. 02

    Content Creation

    Produced a steady stream of on-brand content.
  3. 03

    Social Management

    Ran the day to day and posted with intent.
  4. 04

    Imagery

    Created the full visual world, concept to execution.

Before

Where they started.

  • Sweet and generic, read like every other health coach
  • Pink hearts and script fonts doing the heavy lifting
  • No editorial point of view
  • Looked like a template, not a brand
  • Nothing that signaled premium

After

What we built.

  • An earthy, editorial palette with real restraint
  • A refined wordmark that carries weight
  • A grounded system built on nutrition, movement, sleep
  • A look that reads expert, not amateur
  • A brand that finally matches the caliber of her work

The Brand

Before Forme, and after.

Before
The old Nikki Joon Wellness brand board — pink palette, heart logo, script fonts
After
The new Nikki Joon Wellness brand board — green and cream system, refined wordmark
After
Before
Before After

Brand & Identity

The logo.

The Nikki Joon Wellness wordmark over dark leaves
Stacked cream wordmark lockup on brand green
One-line wordmark lockup on cream
The leaf-heart brandmark on cream
Social profile avatar options in green and cream
The wordmark over a rain-flecked leaf

Content

The carousels.

About Me

About Me cover — Nikki holding fresh vegetables in an arch frame on brand green
About Me bio page — Nikki in her kitchen beside her story and philosophy
About Me collage — photos of Nikki with a list of random facts

Work With Me

Work With Me cover — the Nikki Joon Wellness Method
This is for you if slide — bloated, exhausted, or in unexplained pain
What we do together slide — food, routines, gut and nervous system
What’s included slide — weekly sessions, meal guidance, support
Program lengths slide — one, two, or three months, fully custom

Gut Health Journey

Gut health cover slide — a file folder titled Here’s what healed me
Roadmap slide — five steps from nervous system to movement
Before slide — photos from before her healing journey
After slide — photos from after her healing journey
Closing slide — these five things changed everything, DM READY to start

Content

Graphics.

The wordmark over a glass of water being poured
The Benefits of Omega 3s infographic on cream
Glow inside and out graphic over a dewy leaf
Fiber Rich Foods grid of nine ingredients on cream
Coaching Process Overview timeline on brand green
Eight signs your gut may need support diagram
Health Coaching Can Help With grid on dark green
  • The wordmark over a glass of water being poured
  • The Benefits of Omega 3s infographic on cream
  • Glow inside and out graphic over a dewy leaf
  • Fiber Rich Foods grid of nine ingredients on cream
  • Coaching Process Overview timeline on brand green
  • Eight signs your gut may need support diagram
  • Health Coaching Can Help With grid on dark green

The Result

Fully booked coaching roster and a 3x lift in newsletter signups.

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