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Brand · Social · Content · 2026

Glimmr

Superfood haircare for stronger, fuller, shinier hair.

Case Study

Glimmr

Superfood haircare for stronger, fuller, shinier hair.

Glimmr is a superfood-powered haircare brand making masks, shampoos, and treatments that repair damage and restore shine. Born in Melbourne, family-owned, and now on shelves at Target.

Before

Where they started.

  • No visual thread
  • Inconsistent, rarely posted
  • Low engagement
  • No content system
  • No momentum

After

What we built.

  • A cohesive grid
  • A signature look
  • A content engine with purpose
  • A refreshed brand identity
  • A Target launch that landed

The Feed

Before Forme, and after.

After
Before
Before After

Content

Graphics with purpose.

Glimmr Instagram feed post
Glimmr Instagram feed post
Glimmr Instagram feed post
Glimmr Instagram feed post
Glimmr Instagram feed post
Glimmr Instagram feed post
Glimmr Black Friday buy-one-get-one graphic
Glimmr Christmas wishlist graphic

AI Content

Made with AI.

The Glimmr wordmark sculpted in glossy cream
Glimmr HydraGloss shine spray misting from a hand
Superfood cream and a clear Glimmr comb worked through glossy brown hair
Glimmr HydraGloss shine spray held against long blonde hair
Glimmr HydraGloss shine spray resting in pale blue water
Glimmr HydraGloss shine spray resting in a shallow dish of water
Hand-drawn sketch of the Glimmr HydraGloss shine spray with callouts
Backlit silhouette of the Glimmr HydraGloss spray misting
The Glimmr superfood hair range styled together
Glimmr HydraGloss shine spray on a soft pink-and-blue iridescent surface

Photoshoots

Curated photoshoots, brand to brand.

  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot

Photoshoots

  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot

Photoshoots

  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot
  • Glimmr brand photoshoot

Campaign

The Target launch.

Glimmr on the shelf in Target
New at Target — Glimmr campaign key art with a gift basket
A Glimmr gift basket held in hand
Glimmr products styled at a picnic
New at Target — Glimmr campaign key art, picnic scene
A Glimmr gift basket styled on the floor

the work

UGC by us.

behind the scenes

UGC Briefs by us.

The Result

Socials that finally shine.

Next project Nervana →