A white calla lily with three gold rings stacked on its stem, on an olive-green field.
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Brand · Social · Content · 2026

Harper

Everyday gold and silver jewelry, made to never be taken off.

Case Study

Harper

Everyday jewelry designed to live in.

Harper is an everyday jewelry brand making gold and silver pieces built to live in: waterproof, non-tarnish, and hypoallergenic. Owner-run, direct to customer, and made to be worn every day and never taken off.

6+ Months managing
80+ Assets created
363K+ Views (last 90 days)
99.8K Accounts reached (last 90 days)
4,252 Interactions (last 90 days)

Services

  1. 01

    Social Management

    Ran the day to day and posted with intent.
  2. 02

    Content Creation

    Produced a steady stream of on-brand content.
  3. 03

    Brand & Identity

    Built a signature look the grid could hang on.
  4. 04

    Campaign Strategy

    Planned the drops and the moments worth showing up for.
  5. 05

    Imagery

    Created the full visual world, concept to execution.

Before

Where they started.

  • Generic, blended in with every other jewelry brand
  • Barely posted
  • Low engagement
  • No visual thread
  • No momentum

After

What we built.

  • A cohesive grid
  • A signature look
  • A social presence that finally feels like Harper
  • A content engine with purpose
  • A full vibe rebrand that landed

The Feed

Before Forme, and after.

After
Before
Before After

Content

Photos.

A burgundy Birkin bag packed with magazines, gold necklaces and sunglasses
Gold rings styled on rolled cream fabric
“Designed to Last” editorial card with floating gold rings
Gold chains and rings scattered on sand
A white calla lily with three gold rings stacked on its stem, on cream
Gold and silver rings arranged in a circle
Pearl hoop earring on a model at the beach
Stacked gold bracelets on a brown leather ground
Gold ring set with baguette crystals
A gold ring resting in sand
Flat-lay of gold jewelry, perfume and accessories
Layered gold and silver bar necklaces on a model
Model in a white blazer wearing a chain necklace
Gold rings worn on a hand against cream silk
A heart pendant necklace draped over driftwood on sand
  • A burgundy Birkin bag packed with magazines, gold necklaces and sunglasses
  • Gold rings styled on rolled cream fabric
  • “Designed to Last” editorial card with floating gold rings
  • Gold chains and rings scattered on sand
  • A white calla lily with three gold rings stacked on its stem, on cream
  • Gold and silver rings arranged in a circle
  • Pearl hoop earring on a model at the beach
  • Stacked gold bracelets on a brown leather ground
  • Gold ring set with baguette crystals
  • A gold ring resting in sand
  • Flat-lay of gold jewelry, perfume and accessories
  • Layered gold and silver bar necklaces on a model
  • Model in a white blazer wearing a chain necklace
  • Gold rings worn on a hand against cream silk
  • A heart pendant necklace draped over driftwood on sand

Content

Videos.

Campaign

The Mother’s Day edit.

Two mama bracelets on a roll of pink velvet
MAMA and mama bracelets stacked on a wrist
MAMA charm necklaces layered on cream linen
MAMA necklaces in a pink velvet heart-shaped gift box
Model in a white dress wearing the MAMA letters necklace
Three MAMA necklaces styled on rolled cream paper
A baby’s hand holding a mother’s wrist wearing the mama bracelet
The Mother’s Day Edit — illustrated product card
A baby’s fist beside a mother’s arm wearing mama and MAMA bracelets
MAMA crystal necklace close-up on cream
mama and MAMA necklaces on pink velvet
MAMA and mama bracelets on crossed wrists
  • Two mama bracelets on a roll of pink velvet
  • MAMA and mama bracelets stacked on a wrist
  • MAMA charm necklaces layered on cream linen
  • MAMA necklaces in a pink velvet heart-shaped gift box
  • Model in a white dress wearing the MAMA letters necklace
  • Three MAMA necklaces styled on rolled cream paper
  • A baby’s hand holding a mother’s wrist wearing the mama bracelet
  • The Mother’s Day Edit — illustrated product card
  • A baby’s fist beside a mother’s arm wearing mama and MAMA bracelets
  • MAMA crystal necklace close-up on cream
  • mama and MAMA necklaces on pink velvet
  • MAMA and mama bracelets on crossed wrists

Content

Graphics.

“Our New Favorite Staple” campaign graphic — a gold crystal eternity ring on a mirrored gold ground
Summer Edit product card — five gold pieces framed in blue on a yellow-striped ground
Festival Looks binder-cover graphic on white paper
Fourth of July sale postcard — a beach still life over a handwritten 25% off note
MAMA collection product sheet — nine gold pieces with handwritten-style labels on cream
Summer New Styles 2026 lookbook cover clipped over sand
Fourth of July presale note embossed on cream paper with a shell wax seal
New-pieces moodboard collage — jewelry cards taped over white fabric
  • “Our New Favorite Staple” campaign graphic — a gold crystal eternity ring on a mirrored gold ground
  • Summer Edit product card — five gold pieces framed in blue on a yellow-striped ground
  • Festival Looks binder-cover graphic on white paper
  • Fourth of July sale postcard — a beach still life over a handwritten 25% off note
  • MAMA collection product sheet — nine gold pieces with handwritten-style labels on cream
  • Summer New Styles 2026 lookbook cover clipped over sand
  • Fourth of July presale note embossed on cream paper with a shell wax seal
  • New-pieces moodboard collage — jewelry cards taped over white fabric

Instagram Stories

Featured Stories.

Mother’s Day 2026 story — black-and-white wrist photos with the gold MAMA necklace
“We’re here to help pack” story — gold jewelry over a sparkling sea
Polaroid-style story — model in a white blazer and a chain necklace close-up
Fourth of July sale story — message chat over the sea, 25% off site-wide with code JULYFOURTH
Festival jewelry story — model in a white festival outfit on grass

The Result

A social presence that finally feels like Harper.

Next project Nikki Joon Wellness →